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Turn Client Data Chaos into a Pipeline of Data Projects

Benchdex is a white-labeled Data Readiness Index for MSPs. Launch it on your own domain, benchmark your clients' data maturity, and turn the top 10-20% into paid data audits and DPaaS projects - in the next 30 days.

Trusted by forward-thinking MSPs worldwide

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Why Most MSPs Struggle to Sell Data, Automation, and AI

No Budget Line Item

You know your clients need better reporting and automation - but no one has “data” in their budget line item.

Long Sales Cycles

Trying to sell Fabric, dashboards, or AI from cold leads to long sales cycles and “maybe next year.”.

Stretched Teams

Your team is already stretched; you can't manually qualify every client to see who's actually ready.

Risk of Falling Behind

You risk being the last to the party while other partners become the “data & AI” MSP.

Benchdex fixes this by giving you a simple, scored assessment that shows exactly which clients are ready - and why they should act now.
Benchdex: Your Branded Data Readiness Index
Benchdex is a multi-tenant, white-labeled data maturity assessment platform built for MSPs.
Each partner gets their own subdomain, branding, and analytics - so you can run data readiness assessments at scale and turn them into audits, roadmaps, and data platform projects.
White-Labeled
Your logo, colors, and domain - our engine.
Client Self-Assessment
20-40 questions across data, reporting, automation, AI readiness, and governance.
Actionable Output
Scores, heatmaps, and benchmark comparisons that naturally lead into a Data Audit conversation.

How Benchdex Turns Assessments into Data Revenue

Step 1

Launch Your Branded Portal

We set up your Benchdex instance on `yourmsp.benchdex.com` (or a custom domain), with your logo and brand.

Step 2

Invite Clients to a 7-Minute Assessment

Use our templated campaign to invite 20-50 key clients or prospects to complete the self-assessment.

Step 3

Review Scores & Heatmaps

Benchdex scores each client's data maturity, flags gaps, and benchmarks them vs. peers.

Step 4

Convert Gaps into Paid Data Audits

Use the report as the agenda for a strategy call, and scope a paid Data Audit or Roadmap Sprint.

Step 5

Sell Ongoing Data Platform & AI Services

Turn the roadmap into recurring DPaaS and automation retainers.

What Benchdex Partners Aim to Achieve in the First 90 Days

30-100

Run client assessments without adding headcount

10-25

Identify high-intent accounts ready for data projects

3-10

Close paid Data Audits from those assessments

$60k-$300k

Build a pipeline for potential DPaaS/automation revenue

Numbers are targets, not guarantees. Your results will depend on your list, effort and follow-through.

Under the Hood: What's Inside Benchdex

Multi-Tenant Architecture

Manage multiple client organizations under a single MSP tenant with complete data isolation.

Customizable Question Sets

Start with MSP-ready templates and adapt assessments by vertical, industry, or client type.

Scoring Engine & Heatmaps

Instant maturity scoring with visual gap analysis and pillar-level breakdowns.

Benchmarking

Compare clients against peers, historical performance, and maturity averages.

Automated CTAs

Drive conversions with built-in actions like booking data audits or roadmap sprints.

Email Notifications

Get alerted automatically when clients complete assessments or submit updates.

Secure & Modern Stack

Built on Next.js 15, Vercel, Prisma, Supabase/BetterAuth for scalable and secure delivery.

Is Benchdex a Fit for Your MSP?

We partner with forward-thinking MSPs who are ready to evolve. You're a perfect fit if:

20+ Managed Clients

You manage 20+ managed clients with recurring revenue. Establish a strong foundation with a client base ready for upselling and cross-selling.

Sell Data, Automation & AI

You want to sell data, automation, and AI services. Move beyond traditional tickets and projects to offer high-value modern solutions.

Consultative Seller or vCIO

You have at least one consultative seller or vCIO. Leverage strategic talent to communicate the value of data-driven insights.

Run Engagement Campaigns

You're willing to run campaigns to drive client engagement via email, QBRs, and webinars to introduce and sell new services.

Flexible Engagement Models to Suit Your MSP

Step 1

GTM Sprint (30 days)

We deploy your Benchdex portal, run your first client campaign together, and help you close your first Data Audits.

Step 2

Ongoing License

Keep Benchdex running across your client base with a simple monthly subscription.

Frequently Asked Questions

Ready to Turn Data Readiness into Revenue?

Book a live Benchdex demo and see how MSPs are using data maturity assessments to open new projects, new retainers, and new revenue streams.